How to create and plan your posts

Planning and creating social media posts Kontentino video play icon

Once you’ve linked your social media accounts with Kontentino and created a content plan, you are ready to create your posts. Start by clicking on the plus sign or just clicking on any day in the calendar.

Choose the type of your post. When creating a Facebook post you can choose from all Facebook post types such as Images (single and multiple), 360º Photos, Videos, Links and Carrousel. 

For now, let's choose image  post, write the post copy, Select one or more images from your albums in Kontentino or from your computer - you can add some logos in the profile settings and have them handy on the ‘template’ dropdown menu to insert them on an image post.

Choose the time of your post to be scheduled to. Fill in the planned boost budget and tags for a better overview.

Boost budget is just an informative field, you can't boost posts from Kontentino but it gives you a nice overview of planned monthly spend, so you do not exceed your agreed monthly limit.

Tags are great for having control over your content balance, for example between hard-sell, brand building, or engagement posts. Naturally, you can create your own tags depending on how you structure your content.

If you need to do some additional work on your post, you can assign it to any of your team members. For example to another social media manager to fine-tune the copy or a designer to finish the artwork.

Once your colleagues finish their assigned tasks and click on ‘Done’, the post status will change to Done as well, which  means that the post is ready to be published or ready for approval if there is someone who approves your posts, of course. It can be someone in your team or your client.

Now you are finished with your post and you see the live post preview - the exact look the post will have on Facebook.

Assigning tasks to your team members and the internal and client approval process is explained in the next tutorials.

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